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INES MAALEJ was born on May 30, 1990, in Tunis, Tunisia, as one of three children. Her parents are both from Tunisia.

The family later moved to Dubai, United Arab Emirates, and then to Riyadh, Saudi Arabia. Ines attended the American University in Emirates where she majored in Business management & administration.


Meet Ines Maalej The Business Woman

In 2011, Ines moved to Dubai because she accepted a job opportunity as a Model with Splash Fashion in the emirate. A few years later, Ines and Maher Maalej, a splash fashion producer, was married , in 2016,they moved to abu dhabi where she studied makeup. Among her clients were celebrities such as Eva Longoria and Nicole Richie.ines then returned to Dubai where she became employed by Faces as a Executive Director of makeup Division . In April 2016, upon the advice of her Husband and Friends, Ines started a beauty-related WordPress blog which she named "Ines Beauty" on which she would post makeup tutorials and tips.in 2017 ines founded a cosmetics line which, like her blog, is also called "Ines Beauty." But later in 2017 she was appointed as CEO and Co-founder of Faces Beauty Dubai which forced her to cancel all these projects and Focus on the new Position . Her first product, a series of false eyelashes,was released through Faces ines products label achieved success with the sales of the false eyelashes, which were famously worn by Many Stars. Faces beauty, which is based in Dubai, under Ines Maalej administration later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundations, concealers, baking powders and liquid eyeshadows.

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Our Timeline

Many Awards

DUBAI: UEA-Tunisian beauty mogul Ines Maalej is the recipient of yet another award. This week, the Dubai-based beauty guru received Glamour's Entrepreneurial Gamechanger of the Year award for 2021

The Best

DUBAI: In a remarkable achievement, Ines Maalej, the CEO of Faces beauty c, received the prestigious title of Best Makeup Beauty Company CEO in October 2021. Her exceptional leadership, innovative strategies, and dedication to excellence have positioned her as a trailblazer in the industry. .


THAILAND: In a momentous occasion, Ines Maalej, a visionary business leader, was presented with the prestigious DX Inspire Award for Business Transformation at the Global CIO Forum on November 24, 2022. This esteemed recognition signifies her exceptional ability to drive meaningful change and innovation in the corporate world.

Excellence Award

In 2022, businesswoman Ines Maalej was honored with the prestigious Beauty Industry Excellence Award for her remarkable contributions to the field. As the founder and CEO of Faces empire, Maalej has transformed the industry with innovative products and a commitment to customer satisfaction. This recognition is a testament to her visionary leadership and dedication to excellence in the beauty industry.


In April 2022, Ines Maalej was honored with the prestigious Entrepreneur of the Year Award in the USA for her exceptional leadership and innovative business approach. Her remarkable achievements have made a significant impact on the entrepreneurial landscape.

Business Meeting

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